TABLE FOR TWO: Socially contributing bottled beverage
Cooperation with TABLE FOR TWO with socially contributing bottled beverage
NEC has been selling bottled tea a portion of whose proceeds are used for social contribution, in the in-house shops of the NEC Group since 2008.
NEC Livex, Ltd., which markets this bottled tea, sees social contribution through food as part of its corporate brand strategy. In support of TABLE FOR TWO International, a specified NPO whose activities match its line of business, the company started the sale of bottled tea to NEC Group employees.
A donation of 2 yen per bottle goes to TABLE FOR TWO International providing school meals to children in developing countries. These donations are also used to solve lifestyle-related diseases in developed nations, another goal that TABLE FOR TWO International seeks to attain.