The NEC Pro Bono Initiative is a program that leverages employees’ professional expertise to help address challenges faced by a wide range of stakeholders, including local governments, NPOs, social entrepreneurs, universities, and international organizations. By participating directly in the field and engaging with real social issues, employees hone a consumer-centric perspective while contributing to the creation of new services and solutions rooted in social needs.

In 2010, NEC became the first company in Japan to launch a structured pro bono program. In 2020, employee volunteers further strengthened these efforts by establishing the NEC Pro Bono Club. To date, more than 2,000 employees have participated, contributing to the resolution of social issues while also expanding their own perspectives and supporting career development.

Today, insights gained through pro bono activities—such as regional issues and emerging social needs—serve as a starting point for co-creation initiatives, joint research and pilot projects, and the development of new solutions. NEC is also actively incorporating advanced technologies such as AI to create innovative support models suited to the digital age.