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Corporate Citizenship Activities

Governance
Thought Process
Metrics and Targets
Main Initiatives

Governance

Corporate Citizenship Activity Framework

NEC’s corporate citizenship activities are conducted under the following three main implementation frameworks:

  • Social contribution programs planned and executed under the initiative of the NEC Corporate Communications Department and the department in charge of promoting corporate citizenship activities of each NEC Group company;
  • Activities for contributing to local communities participated in by NEC Group employees around the world; and
  • Various grants from foundations

Thought Process

In our Purpose, NEC has committed itself to creation of the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential.

Guided by this concept, each member of NEC, from directors to employees, acts as a good corporate citizen by carrying out NEC Make-a-Difference Drive corporate citizenship activities aimed at resolving social issues over the medium to long term.

Through NEC Make-a-Difference Drive, we work with local communities, NPOs and NGOs, local governments and universities, among other entities, to promote “Life,” “Society,” and the “Environment,” the three layers of our vision for an ideal society, laid out in the NEC 2030VISION. NEC believes that local communities are responsible for, or otherwise play a leading role in, solving social issues, and that sustainable local communities enable business activities to be carried out in those areas. As members of communities, we want to proactively support them in achieving the necessary solutions.

This thinking is also connected to “coexistence with local communities” in the NEC Group Code of Conduct.

In addition, NEC has positioned the NEC Make-a-Difference Drive as one of the foundations of its efforts to promote diverse human resource development, which is one of the Company’s priority management themes from an ESG perspective—materiality. Through NEC Make-a-Difference Drive activities, officers and employees engage in dialogue and co-creation with various stakeholders, such as local communities and the social sector. This provides them with opportunities to experience social issues that merit NEC’s attention as a Social Value Innovator.

We believe that through these activities, employees can acquire a mindset for volunteerism and co-creation, enabling them as highly socially literate personnel to sensitively grasp the true nature of issues facing customers and society so that they can play a leading role in creating businesses inspired by social issues.

The social contribution programs and collaborating NPOs under the NEC Make-a-Difference Drive are selected based on the following policies and guidelines.

NEC Make-a-Difference Drive logo

Furthermore, we have established an evaluation system for social contribution programs, and we regularly confirm their social impact and promote program improvements and revisions.

Metrics and Targets

Medium- to Long-term Goals, Priority Activities and Progress, Achievements, and Issues

Medium- to Long-term Goals, and Priority Activities

(Scope: NEC Corporation unless otherwise specified) Period: April 2021 to March 2026

  1. Expand range of corporate citizenship (Aim for 10,000 new registrants with the NEC Volunteer Support Service database by FY2026)
  2. Utilize corporate citizenship as a launching point for social value creation

FY2025 Goals, Progress, Achievements and Issues, and FY2026 Goals

FY2025 Goals

  1. Expand range of corporate citizenship
    • Increase the number of new employees registered for the NEC Volunteer Support Service by 1,200 people per year
    • Increase the number of employee participants (compared to the previous fiscal year)
  2. Utilize corporate citizenship as a launching point for new business creation, support business activities and forge relationships with local communities (reach comprehensive cooperation agreements, etc.)

Progress, Achievement, and Issues

  1. Expand range of corporate citizenship
    • FY2025: The number of newly registered employees increased by 923
    • FY2025: The number of employee participants was 17,000 (increased by 4,000 compared to FY2024)
  2. Utilize corporate citizenship as a launching point for new business creation, support business activities and forge relationships with local communities (reach comprehensive cooperation agreements, etc.)
    • Based on a comprehensive partnership agreement signed between NEC and Fukushima Prefecture, we collaborated with Fukushima Prefecture to implement multifaceted initiatives such as pro bono workations
    • As part of the 100th anniversary of Kawasaki City’s municipal government, we collaborated with Kawasaki City to implement a variety of initiatives focused on SDGs and next-generation education. The Company received an award from Kawasaki City.

FY2026 Goals

  1. Expand range of corporate citizenship
    • Increase the number of employee participants (compared to the previous fiscal year)
  2. Utilize corporate citizenship as a launching point for new business creation, support business activities and forge relationships with local communities (reach comprehensive cooperation agreements, etc.)

Social Contribution Activity Expenses

In fiscal year 2025, total corporate citizenship activity expenses for the NEC Group were approximately 886 million yen.
We promoted activities in a variety of fields, including “Academia, Research, and Education” and “Arts, Culture, and Sports.”

Measuring the Effectiveness of our Corporate Citizenship Activities

Please see below for more details.

Main Initiatives

Disaster and Recovery Support

Disaster Relief for Noto Peninsula

To support victims of the heavy rainfall that occurred on the Noto Peninsula in September 2024, the NEC Group conducted an employee fundraising campaign using online donations and cafeteria points contributed by NEC Group employees, and donated an equivalent amount matching the total amount raised.
We also implemented various initiatives to support disaster relief efforts on the Noto Peninsula.

  • Volunteer: Employees primarily from the NEC Group's Hokuriku and Greater Tokyo areas participated in disaster relief efforts, including debris removal, community outreach activities, and support for reconstruction events in the affected regions. Over 200 employees took part in these activities.
  • Digital Technology Utilization Support (Pro Bono): Using the Ishikawa Prefecture Wide-Area Data Integration Platform, we have visualized restoration information for disaster-affected infrastructure (evacuation shelters, temporary housing, roads, water supply, etc.) on the Ishikawa Prefecture website.
  • Promotion of locally produced foods: In December 2024, with the cooperation of Noto community development company Mifurikawa Co., Ltd. (Nanao City, Ishikawa Prefecture) and others, NEC Group held “Noto Support Lunch” and “Noto Support Market” events at its cafeterias and company stores across six locations nationwide, offering menus featuring products from Ishikawa Prefecture. The cafeterias sold 4,601 meals, and the company stores sold 604 items.
  • Online Gathering: To deepen each employee's understanding of Noto's current situation and encourage them to consider what they can do to support recovery efforts, an online gathering was held in December 2024. Speakers included Ms. Kanako Sakai from the Nanao City Regional Revitalization Cooperation Team and NEC Group employees who participated in Noto's recovery support activities. Approximately 200 employees from across Japan participated.

Fukushima Recovery Support

NEC has conducted a variety of initiatives in collaboration with Fukushima Prefecture based on the “Comprehensive Cooperation Agreement to Promote Digital Transformation (DX) and Local Products” entered into with Fukushima Prefecture in February 2024.

  • Promoting Pro Bono Activities: In September 2024, 6 NEC Group employees conducted dialogue sessions with migrants and local businesses in Fukushima City and Tamura City, Fukushima Prefecture, focusing on inbound tourism demand and corporate nature experience training programs.
    Based on the issues and needs identified in Fukushima Prefecture, 12 NEC Group employees began pro bono activities in January 2025. They support the planning and operation of content and events for a local media outlet operated by Shift Inc. in Tamura City.
  • Promoting Workation: NEC Group employees teleworked from coworking spaces in Fukushima Prefecture while engaging in local community interaction and experiences. 28 NEC Group employees participated in the workation program and also attended a workation awareness event hosted by Fukushima Prefecture.
  • Supporting the Next Generation: Implemented the “NEC Future Creation Program,” an educational initiative for the next generation focused on SDGs. Conducted at 3 schools—Fukushima Prefectural Sukagawa Toho High School and Fukushima Prefectural Kitakata High School—with 64 high school students and 49 NEC Group employees participating overall. High school students developed ideas to address Fukushima Prefecture's recovery and regional challenges as well as global social issues, then refined these ideas alongside NEC Group employees.
  • Promotion of locally produced foods: Fukushima Prefecture conducted dialogues with its employees, primarily involving over 1,500 NEC Group employees participating in the “One by One, Realizing Fukushima” public relations team. Fukushima Prefecture officials and Mr. Retsu Fujisawa, Representative Director of the General Incorporated Association RCF, participated in these dialogues.
    Additionally, we held the online “Fukushima Support Market” in collaboration with Nihonbashi Fukushima Kan and others, hosted the “Fukushima Support Product Fair” at company stores, and offered the “Fukushima Support Lunch” using Fukushima-produced ingredients in cafeterias. Cafeterias served 5,539 meals, and company stores sold 1,631 items. We also promoted employee registration for the “Fukushima Fan Club” and the “Fukushima Map Friends Association.”

NEC Social Entrepreneurship School

In fiscal year 2003, we began the NEC Social Entrepreneurship School, a project for nurturing young social entrepreneurs that we launched in cooperation with the NPO ETIC. As of fiscal year 2025, 74 groups have graduated from the school. The project has been called a gateway for the success of social innovators because of the large number of celebrated young social innovators that it has produced.

In fiscal year 2025, we supported Oyashiru Co., Ltd., which operates Oyashiru Interview, a service that supports families in preparing for retirement, and Estlaughtive Co., Ltd., which developed soundefine, a music service application that connects each person with the music they need right now.

Furthermore, we held the NEC Social Entrepreneurship Forum and its subcommittee meeting for the first time and are holding discussions with NEC Social Entrepreneurship School graduates and others to work together in creating problem-solving businesses.

Additionally, in the fiscal year 2025 “NEC Social Entrepreneurship Program,” we implemented two new initiatives.

  • In November 2024, the NEC Social Entrepreneurs Forum was held, providing an opportunity for dialogue between NEC Group employees and social entrepreneurs. Following a keynote speech by Fujisawa, Chairman of the NEC Group's independent think tank, the International Institute for Social and Economic Research, Inc., on the theme of “Co-creation between Social Entrepreneurs and Corporations,” and a panel talk featuring social entrepreneurs and employees, participants engaged in roundtable discussions. These sessions, which also included employees, addressed various management challenges faced by social entrepreneurs and explored collaboration and cooperation with corporations.
  • In March 2025, a final report meeting was held, including a subcommittee session focused on promoting collaboration between the social sector and businesses. Diverse stakeholders—including local governments, companies, universities and students, entrepreneurs, and the social sector—gathered to discuss approaches to collaboration among stakeholders and its potential.

As a result of these new initiatives, employees have become hubs facilitating pro bono support for social entrepreneurs and fostering collaboration among social entrepreneurs themselves. Furthermore, discussions have begun regarding potential business partnerships between social entrepreneurs and NEC.

We will continue to hold discussions with NEC Social Entrepreneurship School graduates and others to work together in creating problem-solving businesses.

In January 2025, the NEC Social Entrepreneurship School was recognized by the Keizai Doyukai (Japan Association of Corporate Executives) as a leading example of collaboration between businesses and the social sector.

NEC Pro Bono Initiative

In fiscal year 2011, NEC introduced the NEC Pro Bono Initiative, a program that helps NPOs and social entrepreneurs address their target issues with assistance from the professional skills of NEC employees. In doing so, NEC became the first Japanese company to start pro bono activities. In fiscal year 2025, 244 employees participated in joint activities with Kawasaki City and social entrepreneurs who have graduated from the NEC Social Entrepreneurship School as pro bono partners.

In 2024, NEC collaborated with Kawasaki City in a project for the 100th anniversary of its becoming a municipality in 2024. A team of NEC employees from the NEC Pro Bono Club (a pro bono community made up of volunteer employees of the NEC Group) planned and ran a variety of initiatives in collaboration with Kawasaki City and others. In addition, based on issues identified through the pro bono work, we have begun a demonstration project utilizing apps for regional revitalization.

In collaboration with social entrepreneurs, a team of employees from the NEC Pro Bono Club has assisted BANSO-CO Inc., a venture company originating from Institute of Science Tokyo, formed by a graduate of the NEC Social Entrepreneurship School that engages in online mental healthcare projects, in conducting sales, marketing and PR activities since fiscal year 2024. With this support, sales in the company’s B2B business have doubled most recently.

  • As the main event of Kawasaki City's SDGs Strengthening Month, the “Kawasaki SDGs Partner Festival” was held at NEC's Tamagawa Business Site. Collaborating with over 3,000 registered organizations (companies, educational institutions, citizen groups, etc.) under Kawasaki City's “Kawasaki SDGs Partner” certification system, approximately 50 groups presented various exhibits and performances themed around the SDGs. At this event, Kawasaki City's Vice Mayor, NEC's CHRO Horikawa, and Fujisawa, Chairman of the Board of the Institute for International Social and Economic Research, took the stage. NEC employees served as mentors, and students from Senshu University presented their own ideas for “The Future of Kawasaki,” developed with the help of generative AI.
    Furthermore, NEC showcased its smart city solutions, demonstrating to citizens how cutting-edge technology contributes to solving regional challenges. Including the previous year's pre-event, this event attracted 7,000 attendees, including local residents. Through this event, NEC became the hub for over 3,000 “Kawasaki SDGs Partners,” creating an ecosystem to achieve the SDGs.
  • At the “Kawasaki Venture School,” employees provided mentoring to high school and university students in collaboration with social entrepreneurs who graduated from the “NEC Social Entrepreneurship Program,” fostering entrepreneurial spirit.
  • The “Kawasaki GIGA Festival” contributed to improving IT skills for hundreds of children.

In addition, the NEC Pro Bono Club has supported the business collaboration between the healthcare service NEC Body Care, which began in 2022, and BANSO-CO Inc., through pro bono activities.

STEAM Education at a Community Kitchen for Children

NEC has partnered with Minato Kodomo Shokudo, a nonprofit organization providing a community kitchen for children based in Minato-ku, Tokyo, to conduct a program as part of Minato Kodomo Shokudo’s educational support initiatives. Through pro bono activities, NEC held workshops from October 2024 to March 2025 for 16 elementary school students in grades 4–6 who use the community kitchen, with focus on STEAM education, including the creation of mini-games using a visual programming language developed by the MIT Media Lab.

NEC Future Creation Program

In line with the revision of high school curriculum guidelines from fiscal year 2023, NEC has developed the NEC Future Creation Program in collaboration with the educational consulting company Careerlink Co., Ltd. This education program, aimed at high school students, draws upon the SDGs as themes to learn about creating an ideal future. It was implemented at three high schools in Kanagawa and Fukushima prefectures in fiscal year 2025, with a total of 104 students and 72 NEC Corporation employees participating in hybrid lessons.

As part of Kawasaki City's 100th anniversary commemorative projects, the classes held at Kawasaki Municipal Tachibana High School involved collaboration with Kawasaki City. Students learned about the city's SDGs initiatives and then developed ideas for Kawasaki's future and solving local challenges. Simultaneously, employees refined these ideas through dialogue with the high school students.

Over 90% of high school students who responded to the survey reported that their “understanding of the SDGs deepened,” their “interest in social issues increased,” and it “provided a reference point for thinking about their own future.” Additional feedback included: “I learned that considering societal challenges from various perspectives fosters new ideas and deeper understanding of problems.” “I thought our project was just a pipe dream, but I realized that with cutting-edge technologies like AI, dreams can become reality.” “Based on the insights gained for building the next generation's society, I want to work towards creating a better future.”

Furthermore, Kawasaki City commented: “This program allowed high school students to learn about the SDGs, explore solutions to challenges using digital technology, and present their findings in English. Despite the difficulties, it was undoubtedly a highly meaningful endeavor for the participating students. As our city advances sustainable community development, we believe it is crucial to consider the future together with students and businesses.”

Promoting Employees’ Volunteer Activities

The NEC Group promotes volunteer activities by employees through its benefits and welfare system.

  • Under the cafeteria-style benefits and welfare system, “Will be,” provided “support volunteer activity expenses” and “donate to volunteer groups and areas affected by disasters”
  • Through the NEC Group’s intranet site and internal social media, a range of volunteering opportunities, including online, were introduced to promote active participation in volunteer activities by employees
  • In December and January of each year, we promote collection activities for items including Bellmark symbols from sponsored products, used books and used postcards, as an activity that is easy for employees to participate in to promote activities to collect items leading to donations and recycling for the support of developing countries and disaster and recovery support

Initiatives in Local Communities Worldwide

Through its corporate citizenship activities, NEC works on initiatives to promote inclusion and diversity worldwide and within local communities, and on community support activities to help solve local issues.

Initiatives in Japan

e-Net Caravan

  • NEC has implemented e-Net Caravan, which offers awareness-raising activities and guidance for elementary school students (third and fourth grade) through to high school students, as well as for guardians and educational professionals, to teach them how to use the internet safely and securely. This initiative is meant to address the rights of children set out in the Children’s Rights and Business Principles developed by Save the Children (NGO), the UN Global Compact, and UNICEF.
  • Nationwide, 328 of our employees currently participate in this initiative as certified instructors.

Para-sports Initiatives

NEC has been actively involved in various activities to promote para-sports, including supporting wheelchair tennis for over 30 years, promoting boccia, and cooperating to provide volunteers to run events such as the Tokyo Metropolitan Sports Tournament for the Disabled, which is organized by the Tokyo Metropolitan Government.

Global Initiatives

NEC Corporation India’s initiatives

NEC Corporation India Private Limited conducts support activities for children in rural areas, elderly people with financial difficulties, and women who have lost their husbands. In 2021, NEC Corporation India received the India CSR Leadership Award in recognition of a series of related humanitarian initiatives.

  • Gift the Warmth Drive (activities gifting warmth to the elderly)
  • Radhakund Ashram (health support activities for women who have lost their husbands)
  • Activities supporting girls’ education in collaboration with the NGO Krish
  • Support for establishment of Shiksha Pratham Center and education for underprivileged children in collaboration with the center

NEC Corporation of America’s initiatives

We work with elementary schools and non-profit organizations in Texas to provide educational support for students and life support for the homeless.

  • Supporting the learning of the next generation in collaboration with NPO Catch-Up and Read
  • Supporting the learning of the next generation in collaboration with Dallas Education Foundation
  • Breast cancer awareness campaign in collaboration with Susan G. Komen
  • Activities supporting girls’ education in collaboration with the Young Women’s Preparatory Network
  • Homeless support activities in collaboration with Haven for Hope

NEC Platforms Thai’s initiatives

  • Kathin activities to protect Thai culture and Buddhism
  • Environmental conservation and biodiversity conservation efforts around plants
  • Exchange activities with children in collaboration with local elementary schools on Thailand’s Children’s Day

NEC Europe’s initiatives

  • Activities supporting next-generation education through participation in various charity events such as charity runs

Initiatives at NEC Telecommunication & Information Technology (Türkiye)

  • Holding tree-planting events to help all employees reaffirm the importance of environmental protection and sustainability

Details of each activity follow below.