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NEC’s corporate citizenship activities are conducted under the following three main implementation frameworks:
As stated in our Purpose, NEC has committed itself to creation of the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential.
Guided by this concept, each member of NEC, from directors to employees, acts as a good corporate citizen by carrying out NEC Make-a-Difference Drive corporate citizenship activities aimed at resolving social issues over the medium to long term.
Through these activities, we work with local communities, NPOs and NGOs, local governments and universities, among other entities, to promote “Life,” “Society,” and the “Environment,” the three layers of our vision for an ideal society, laid out in the NEC 2030VISION. NEC recognizes that local communities are responsible for, or otherwise play a leading role in, solving social issues, and that sustainable local communities enable business activities to be carried out in those areas. As members of communities, we want to proactively support them in achieving the necessary solutions.
This thinking is also connected to “coexistence with local communities” in the NEC Group Code of Conduct. In addition, NEC has positioned the NEC Make-a-Difference Drive as one of the foundations of its efforts to promote diverse human resource development, which is one of the Company’s priority management themes from an ESG perspective—materiality. Through the NEC Make-a-Difference Drive, officers and employees engage in dialogue and co-creation with various stakeholders, such as local communities and the social sector. This provides them with occasions and opportunities to experience social issues that merit NEC’s attention as a Social Value Innovator.
We believe that through these occasions and opportunities, employees acquire a mindset for volunteerism and co-creation, enabling them as highly socially literate personnel to sensitively grasp the true nature of issues facing customers and society so that they can play a leading role in creating businesses inspired by social issues. The social contribution programs and collaborating NPOs under the NEC Make-a-Difference Drive are selected based on the following policies and guidelines.
Furthermore, we have established an evaluation system for social contribution programs, and we regularly confirm their social impact and promote program improvements and revisions.
The NEC Group donated 5 million yen and 15 million yen, respectively, to support victims and areas affected by the wildfires on the island of Maui in Hawaii, U.S.A and the earthquake on the Noto Peninsula in Japan. In addition, NEC Group companies around the world solicited employee donations to organizations such as the Red Cross and Japan Platform via online donations and cafeteria points.
In addition, we have entered into a comprehensive partnership agreement with Fukushima Prefecture, which is striving to recover and revitalize following the disasters caused by the Great East Japan Earthquake and the accident at the Tokyo Electric Power Company’s Fukushima Daiichi Nuclear Power Plant, with the aim of promoting digital transformation (DX) and local products.
This agreement enables us to quickly and accurately address various issues in the region, promote digital transformation, promote local products, dispel rumors, and keep the disasters and their aftermath relevant.
In fiscal 2003, we began the NEC Social Entrepreneurship School, a project for nurturing young social entrepreneurs that we launched in cooperation with the NPO ETIC. As of fiscal 2024, 72 groups have graduated from the school.
The project has been called a gateway for the success of social innovators because of the large number of celebrated young social innovators that it has produced.
In fiscal 2024, we supported mairu tech Inc., which operates a service called “mairu” that allows users that want to book a welfare taxi or private ambulance to find one quickly, and Omohibito Co., Ltd., which operates the Silvernia theme park for seniors.
Furthermore, fiscal 2004 graduates of the NEC Social Entrepreneurship School have been working in an NEC internal cross-organizational team with Florence, a certified NPO that works to solve social issues and create value in the areas of children and child-rearing. They are discussing the creation of new businesses involving children and child-rearing, such as digital monitoring.
We will continue to hold discussions with NEC Social Entrepreneurship School graduates and others to work together in creating problem-solving businesses.
In fiscal 2011, NEC introduced the NEC Pro Bono Initiative, a program that helps NPOs and social entrepreneurs address their target issues with assistance from the professional skills of NEC employees. In doing so, NEC became the first Japanese company to start pro bono activities. In fiscal 2024, we conducted joint activities with the Tokyo Metropolitan Government, Kawasaki City (Kanagawa Prefecture) and social entrepreneurs who have graduated from the NEC Social Entrepreneurship School as pro bono partners.
In 2024, NEC collaborated with Kawasaki City in a preliminary event leading up to the 100th anniversary of its becoming a municipality in 2024. A team of NEC employees from the NEC Pro Bono Club (a pro bono community made up of volunteer employees of the NEC Group) planned and ran the Kawasaki SDGs Partner Festival in collaboration with Kawasaki City and others. The purpose of this event was to raise awareness of the SDGs among citizens and other members of the local community by having Kawasaki SDGs Partner companies, organizations, educational institutions, and other entities hold various exhibits and performances on the theme of the SDGs.
Approximately 4,000 people attended during the two days of this event.
Furthermore, in our partnership with Kawasaki City, we have entered into a partnership agreement with the Kawasaki City Council of Social Welfare, a social welfare corporation, to realize a community-based society and achieve the SDGs. Under this agreement, we will engage in research and demonstration projects to create new resident services through digital transformation, starting from the issues and needs of the community identified through pro bono and other community co-creation activities.
In collaboration with social entrepreneurs, a team of employees from the NEC Pro Bono Club assisted BANSO-CO Inc., a Tokyo Medical and Dental University venture formed by a fiscal 2022 graduate of the NEC Social Entrepreneurship School that engages in online mental healthcare projects, in developing a business plan to raise funds.
This activity supported the business collaboration between BANSO-CO Inc. and NEC, which began in June 2022, and the healthcare service NEC Body Care, a demonstration project by NEC.
In line with the revision of high school curriculum guidelines from fiscal 2023, NEC has developed the NEC Future Creation Program in collaboration with the educational consulting company Careerlink Co., Ltd. This education program, aimed at high school students, draws upon the SDGs as themes to learn about creating an ideal future.
It has been implemented at three high schools in Kanagawa and Fukushima prefectures, with a total of 70 students and 47 NEC Corporation employees participating online.
In particular, the classes at program participant Fukushima Prefectural Shirakawa High School were the first to be held under the comprehensive partnership agreement concluded with Fukushima Prefecture, and high school students came up with their own ideas on the theme of town reconstruction planning. Employees also helped these students refine their ideas through dialogue.
All of the survey respondents indicated they had deepened their understanding of the SDGs, and about 90% said that their interest in social issues had increased.
One respondent also commented, “I think my time with the program was very meaningful. Now that more than 10 years have passed since the Great East Japan Earthquake, I feel that it will continue to be important to constantly seek out new approaches.”
At the same time, employee participants also learned from the program: “The greatest value of the program came from enabling actual insights into the current sensibilities of high school students who will lead the next generation, looking at society from a broader perspective, and seeing NEC from a different angle than usual.”
Through its corporate citizenship activities, NEC works on initiatives to promote inclusion and diversity worldwide and within local communities, and on community support activities to help solve local issues.
Wheelchair tennis
Since 1991, NEC has supported wheelchair tennis tournaments held by the International Tennis Federation, spanning a period of over 30 years, and employees have supported operation of the tournaments.
NEC Corporation India Private Limited conducts support activities for children in rural areas, elderly people with financial difficulties, and women who have lost their husbands. In 2021, NEC Corporation India received the India CSR Leadership Award in recognition of a series of related humanitarian initiatives.
We work with elementary schools and non-profit organizations in Texas to provide educational support for students and life support for the homeless.
We are engaged in Kathin activities to protect Thai culture and Buddhism.
Details of each activity follow below.
(Scope: NEC Corporation unless otherwise specified) Period: April 2021 to March 2026
M: Indicates the main non-financial targets related to materiality.
In fiscal 2024, total corporate citizenship activity expenses for the NEC Group were approximately 828 million yen.
We promoted activities in a variety of fields, including “Academia, Research, and Education” and “Arts, Culture, and Sports.”
Corporate citizenship activity expenses included the following: