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Social Value Design is a NEC's design policy, which will provide "innovation" from the points of view of "user experience" and "social experience" that is thinking about exactly what would make an ideal society.
NEC provides attractive and easy-to-use products and services by considering the experience of the people who will use the products and services and emphasizing the processes by which they will be used.
NEC designs complex IT systems and services in such a way that they are easy to use and understand, and accord with the environments in which people use them and user skill levels.
NEC designs products and services that take into account the various attributes of the people using them (non-Japanese people, elderly people, disabled people), and the many different environments and situations (dark indoor rooms, noisy surroundings) in which they might be used.
NEC's designs are not only usable or easy to use; they are also exciting and attractive, and make people want to use them.
NEC provides products and services not only from the individual point of view, but also from the point of view of creating the best solutions for the different types of people who make up society. We do this by thinking about exactly what would make an ideal society.
NEC's designs aim to resolve social issues and create visions for cities.
To fully understand the issues that society is facing, NEC designs by collaborating with local residents and governments.
NEC's solutions are designed to be harmonious and reusable, allowing society and entire organizations to be managed smoothly and without interruption.
NEC draws up a future image of society that balances the points of view of people and society, so that a more prosperous society can be created for all because that is the only way that individuals can also flourish.
NEC will create new visions and concepts to resolve social issues discovered through our deep understanding of the changes taking place in society and the business environment.
NEC will create future styles by changing society and the way people live through ICT.
NEC will create new services and products that bring happiness to the people who make up society.
The people involved in designing a certain system or service collaborate to identify problems and generate ideas for design thinking and human centered design processes.
NEC's Social Value Design combines Human Centered Design and Design Thinking to create new values for society and our customers' businesses.
Human Centered Design is a way of designing whereby the human (user) perspective is involved in all steps of the design process, from the earliest planning and development stages. Human Centered Design processes are defined by the international standard ISO 9241-210.
Design Thinking refers to the concept of applying design techniques to business processes such as developing new markets, creating new business models, and planning new services with the aim of "creating something new."
Design Thinking and Human Centered Design are very similar processes.
NEC's Social Value Design combines Human Centered Design and Design Thinking to create new values for society and our customers' businesses.
Please contact the following with inquiries concerning design.