NEC Corporation to join the LPGA Family as Official Technology Partner
Will present stat related features throughout the season
DAYTONA BEACH Fla., Jan. 22, 2018 – The Ladies Professional Golf Association (LPGA) announced today that NEC Corporation (NEC), a global technology leader, has been named an Official Technology Partner and will present stat related features throughout the season on a number of LPGA platforms.
NEC, its U.S.-based subsidiary NEC Corporation of America and the LPGA are developing a new Stats Center powered by NEC for media in 2018 and eventually fans will have an opportunity to interact with more LPGA historical player stats on LPGA.com as a result of the partnership.
NEC will be interwoven into the LPGA Stat story (#NECLPGAStats) through: new Infographics which will be shared on LPGA social channels, a new stat feature, which will debut on LPGA.com; and, starting this week at the Pure Silk Bahamas and continuing in select LPGA domestic broadcasts, there will be an enhanced technology element sponsored by NEC, giving fans insight into player drives on certain holes.
"NEC is looking forward to building a strong relationship with the LPGA and is honored to be part of a global sport that brings excitement to loyal fans all over the world. Our ambition at NEC is to contribute to businesses and customers on a global scale," said Makoto Enomoto, Chief Marketing Officer of NEC Corporation.
"We are excited to be working with the LPGA in a transformational effort to enhance the fan experience," said Joe Salisbury, Vice President of Marketing and Communications, NEC Corporation of America. "Working with the LPGA, we'll continue to introduce innovations to solutions that bring fans closer to their favorite players."
The partnership will also include hospitality programs in various markets around the world as well as some technology showcases throughout the year.
"The LPGA is proud to welcome NEC to our global family," said LPGA Commissioner Mike Whan. "Together with NEC's technology innovation we will be able to bring to life the amazing performance related stats that showcase just how accomplished LPGA players are on course."
About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.
The NEC Group globally provides Solutions for Society that promote safety, security, efficiency and equality. Under the company's corporate message of "Orchestrating a brighter world," NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow.
About the LPGA
The LPGA is the world's leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women's golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.
The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental and humanitarian golf initiatives, such as LPGA*USGA Girls Golf.
Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram and Snapchat at @lpga_tour.
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