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NEC's Image Recognition Technologies Adopted by Hakuhodo for New Advertising Service, "Kokoku +"- Expansion of "GAZIRU," NEC's Image recognition service -
*** For immediate use February 12, 2013
Tokyo, February 12, 2013 - NEC Corporation's (NEC; TSE: 6701) "GAZIRU" image recognition technologies have been adopted by Hakuhodo Inc., one of Japan's leading advertising companies, for its "Kokoku +" advertising service, scheduled to launch on February 18.
The GAZIRU service displays detailed information on photos taken with the built-in cameras of smartphones by using NEC's independently developed, highly accurate image recognition engine to match new pictures with image data that was previously registered on the cloud or within a device.
Kokoku + is a new advertising service from Hakuhodo that drives customers to its clients' Web sites and stores by leveraging GAZIRU technologies to enable smartphones to recognize television commercials, product packaging and print-based media. Users simply download the Kokoku + application to their smartphone, then gain access to product information, sales campaign information and coupons by taking photos of television commercials, newspaper/magazine advertisements, signs and posters that support the service.
Going forward, NEC will continue to promote GAZIRU as a base for innovative new advertising services. Moreover, NEC aims to apply these technologies beyond the advertising field, in order to create new value-added solutions and services that capitalize on image data, big data and contribute to a wide range of industries.
NEC will showcase the GAZIRU image recognition service and Hakuhodo's Kokoku + in Hall 3, Stand 3B4 at Mobile World Congress 2013 in Barcelona, Spain, from February 25 - 28, 2013.
About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at
http://www.nec.com.
NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. (C)2013 NEC Corporation.
NEC Press Contacts (Japan)
Takehiko Kato
NEC Corporation
+81-3-3798-6511
E-Mail:t-kato@cj.jp.nec.com
Joseph Jasper
NEC Corporation
+81-3-3798-6511
E-Mail:j-jasper@ax.jp.nec.com
