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NEC unveils "Orchestrating a brighter world" campaign supporting Solutions for Society

*** For immediate use June 9, 2014

Tokyo, June 9, 2014
- NEC Corporation (NEC; TSE: 6701) announced today its new brand message, "Orchestrating a brighter world," initiating the global promotion of its Solutions for Society in support of the company's Mid-term Management Plan 2015.

NEC combines the advanced information and communication technologies, services and knowledge that it has acquired through more than a century of operations in order to help ensure the safety, security, efficiency and equality of society. This is driven by an aim to solve social challenges through cooperation and creative activities with partners around the world, enabling people to live brighter, more enriched lives. NEC summarizes this approach in its business message: "Orchestrating a brighter world."

This message aims to ensure that our customers and partners have a deeper understanding of NEC's Solutions for Society and to encourage the entire NEC Group to reinforce their efforts supporting these solutions.

"Orchestrating a brighter world" represents NEC's strength in cooperating and collaborating on projects globally in order to create new shared value that utilizes NEC's advanced information and communication technologies and know-how. Through these collaborative efforts, NEC helps to enrich and brighten people's lives, society and the future.

Societies everywhere are faced with formidable challenges, such as safeguarding sustainable energy supplies, providing clean water, dealing with population growth and demographic change, improving emergency response, and raising quality of life.

Since its founding in 1899, NEC has continually sought to provide better products and services and, in doing so, has established a rich history of innovations that contribute to society.

Through "Orchestrating a brighter world" NEC seeks to develop a global identity for the advancement of its Solutions for Society that reflect the company's Mid-term Management Plan 2015's commitment to social infrastructure and help to support prosperous communities and enterprises that innovate, grow and enable people to live brighter lives.

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About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.  For more information, visit NEC at

Based on its Mid-term Management Plan 2015, the NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. NEC's brand message of "Orchestrating a brighter world" represents the fusion of advanced information and communication technologies and know-how created in coordination with partners and customers all over the world in order to efficiently enable the sophistication of society and realize a brighter and more prosperous future.  

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. (C)2014 NEC Corporation.