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NEC Launches "O2O" Cloud Services- Promoting offline shopping with online users -

*** For immediate use March 5, 2013

Tokyo, March 5, 2013 - NEC Corporation (NEC; TSE: 6701) launches "O2O Cloud Services" today promoting cloud-based Online-to-Offline (O2O) services utilizing smart devices such as smartphones and tablets.

In recent years, consumers are increasingly likely to search for information about products online and to compare prices prior to making a purchase. As a result, new focus is being placed on marketing techniques based on the analysis of online behavior and how to connect this behavior with real purchasing activity. Moreover, there is greater demand to capitalize on the rapid expansion of smart devices, such as smartphones and tablets, as well as the use of location information and sensor technologies.

The "NEC O2O Cloud Service" enables retailers to utilize valuable information gathered from smart devices, such as pre-registered preferences and point use, in order to provide consumers with coupons, loyalty points and store information that encourages online users to make offline purchases.

The O2O Cloud Service menu includes the following:

- Customer management services: User authentication, user information management
- Point management services: Point provision, point management
- Push services: Push delivery of coupons and store information
- Data analysis services: Analysis of customer records, such as visits, purchases
and point use. Marketing proposals

NEC aims to provide this service for approximately one hundred customers over the next three years, concentrating on promotions with telecom operators and service providers across the globe.

As a leading provider of end-to-end cloud solutions, NEC's network management know-how enables its cloud services to cover a wide range of B2B and B2B2C fields.

Going forward, NEC will continue to leverage its cloud business in order to drive the expansion of O2O services throughout the world.


About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. (C)2013 NEC Corporation.

NEC Press Contacts (Japan)

Takehiko Kato
NEC Corporation

Joseph Jasper
NEC Corporation