NEC Bridge Festival
NEC had sponsored the NEC Bridge Festival held by the Japan Contract Bridge League, Inc. for 21 years since 1996 with the goal of popularizing bridge and improving the skill of bridge players.
Bridge has long enjoyed popularity in Europe and America as a game of polite social interaction and refinement, and has been taught to children worldwide to improve developmental abilities such as memory, concentration, information analysis and logical thinking.
Bridge is also certified as an official "mind sport" by the International Olympic Committee.
Contract bridge is positioned as the greatest card game amongst all mind sports, and this tournament was one of Japan’s largest contract bridge events. During the festival, the world’s top players and representatives of Japan battle it out for the World Team Trophy, known as the NEC Cup. This event therefore provided an important opportunity for Japanese players to improve their skills and form international friendships.
There was also a "trial bridge class” held at the festival that is open to children, allowing us to teach children the joy of bridge while improving their minds.