Programs that supports NEC’s co-creation
NEC developed the co-creation program in line with the social value creation processes. Co-creation at NEC is a comprehensive approach that encompasses all stages from identifying social issues to introducing solutions. Because our divisions co-create in a very tight-knit way, the value we create is highly innovative and leads to the establishment of strong businesses.
Issue Discovery program
In this program, we work together with our customers to clarify the essence of issues by surveying trends and needs so that we can generate ideas from a social perspective, conducting interviews and observations to clarify real needs, and holding workshops to create social value.
Digital business creation program
In this program, we conceptualize and plan digital businesses for our customers, as well as digital businesses that we will be involved in as partners. This program combines three services: User experience (UX) design, business consulting, and technical consulting.
Verification support program
In this program, we verify the benefits of utilizing ICT such as AI and IoT based on business and system requirements. We verify the benefits, both in verification environments and by using our customers' actual data.
Deployment / Utilization program
In this program, we formulate plans for utilizing ICT such as AI and IoT, provide the infrastructure for utilizing ICT, and provide support for development and operations in expectation of daily improvements.
Methodologies Utilized by NEC for Co-creation
In order to find ways to improve values from the the point of view of people and society, NEC uses several tools to forecast the future and facilitate the creation of new services that attract people in society.
The following video will help you understand our design methodologies that NEC uses to create new value.
Co-creation at NEC Design methodologies to create new value
NEC creates new value for society and customers through co-creation with many different stakeholders.
In our co-creation activities we utilize Social Value Design, a design policy that NEC has been implementing for over 20 years.
Social Value Design leads to innovation from two points of view: "user experience" and "social experience."
Through co-creation, NEC generates ideas by understanding many different users and society, and visualizing the ideal scenario for them.
We are able to create new value for society and customers through co-creation with a diverse group of partners by utilizing this design policy.
The value creation process in Social Value Design is divided into two phases: "understanding" and "visualizing." The final output is elicited by sharing information and making sure everyone's ideas are in harmony in each phase.
In the "UX Observation Tour," tour members actually conduct field work. By making observations from various viewpoints, they are able to notice many different things.
The "Stakeholder Card" can be used to understand people in different situations, and the "Social Value Design Map" can be used to understand user value and social value.
The "Persona" is used to describe the characteristics of a user shared with the members, and the ideal scenario.
The "UX Map" is used to develop ideas based on the desired experience and needs of the "Persona."
We are also looking at creating support tools for making the "Persona" and "UX Map."
Two designers stimulate the creativity of members by conducting design facilitation in pairs and visualizing ideas that lead to innovations.
These methodologies are used to describe the ideal future scenario.
In our example of Tigre in Argentina, we are working with the city to create a vision for future city planning.
We want to bring innovation to our customers' businesses by thinking about value for society.
We want to notice more things and become the specialists who will build the future.
Through co-creation at NEC, we are creating new value for society and our customers, and continuing to build the future.
Co-creation workshop space
The co-creation workshop space is a place where we get together with customers and other stakeholders to find solutions to issues and create value for society. It is located at each site, the headquarters, and the Kansai office and used for workshops, seminars, networking events and other activities that can lead to new business creation.
(Bottom left) Tamagawa Plant (Bottom right) Fuchu Plant