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The people pushing the boundaries
-Creativity-
Our aim is to excite people with innovative and inspiring services.
By thinking outside the box and breaking convention,
we are reimagining the future for society and citizens with new and amazing ideas.


What amazing ideas do you want to bring to life?
I want to create opportunities for a lot of other people to broaden their own horizons. I believe that social value creation is all about finding solutions to the challenges we face, delivering novel experiences and expanding people’s creativity.
Hiroko Narasaki
Design Center, NEC
What amazing ideas do you want to bring to life?
For me, an amazing idea is something that moves people. As a designer, I believe that social value creation means delivering products and services that users want to have and use, in other words, products and services that move them.
Yoshiteru Tomooka
Design Center, NEC


- - The seven themes for social value creation
- - Harmonizing society and the environment
- - Creating attractive livable cities
- - Building resilient infrastructures
- - Delivering seamless digital experiences
- - Shaping industries to design the future
- - Empowering all people to excel
- - Filling each day with inspiration