Case Study – IPTV Solution.
PCCW, Hong Kong's leading telecoms provider, owns a long-established fixed-line phone network serving 2.2 million households in the city, one of the most densely populated territories on the planet.
With a management initiative to put to use the full bandwidth capacity of the Company's fibre optic cable network, PCCW set out to expand its business by offering additional services to its customers down the fixed line network.
The result was NOW TV. Today, NOW TV remains the world's largest IPTV deployment, offering multiple TV channels, and PCCW also provides high-speed internet and fixed-line telephone services all on the same broadband connection. NOW TV currently offers over 150 channels with more being added all the time.
NEC hardware is at the heart of the system. We provided the access solution that also features secure DRM, channel entitlement validation and switching, video quality monitoring, multiple channels per DSL line, content management, subscriber management and billing interface from the NMS.
For PCCW, the NEC solution provides continual viewer statistics collection and reporting of all users. This gives the operator and the content provider unique insight into the type of programming that is most popular and at what times on NOW TV. This is also a crucial tool in targeting advertisers.
It's truly a win – win.
The flexibility and scalability of NEC's solution is illustrated by its ability to assist NOW TV to commence operation with Standard Definition broadcast, then add more interactivity and Video on Demand, and most recently to support High Definition content. Meanwhile the video services take-up rate has increased to an amazing 75% of PCCW's broadband users, representing over 38% of Hong Kong households.
Just another example of how NEC's customer focus delivers results for operators.
