NEC Femtocell has numerous benefits. Here we show three examples of benefits which NEC Femtocell is ready to provide.

Thanks to flexibility and small footprint of Femtocell AP (FAP), operators are able to enjoy significant cost reduction. (e.g. Reducing investment to Macro and huge cost reduction of backhaul/site acquisition/power consumption.)

Besides a better customer experience under a Femtocell network, the Femtocells have the ability to extend the customer's lifetime with an existing operator. It can grow business opportunities with a digital home solution, generating new revenue streams.

Key benefits for operators

• Improve 3G coverage indoors by having accesspoint.

• Create network capacity wherever needed.

• Improve macro network QoS by offloading traffic.

• Reduce cost of service delivery through use of subscriber assets such as DSL, site and power.

• Improved QoS and lower tariffs - enhancing customer retention and reducing churn.

• Enhanced acquisition through capturing whole families on the network.

• Further stimulate premium data services by removing cost and convenience barrier at home.

Today's consumer is hard to please, expecting a 'killer experience' from their mobile phones. The consumers' behaviour is changing rapidly and we now see around 70 per cent of mobile calls being made in buildings. Femtocells not only improve voice quality of these calls, but increase data performance, allowing seamless, fast access to the rapidly growing applications for our mobiles, for example, social networking sites.

Key benefits for end-users

• Cheap/Flat tariff competitive with incumbent fixed service.

• Dedicated 3G coverage and capacity - your own 3G mobile broadband network at home.

• Easy installation (Plug & Play) compared to other wireless settings. (e.g. WiFi)

• All your family and friends enjoy the same benefits and services at home.

• Simplified billing - Bundled billing with mobile/broadband/other services.

• Access to attractive new services, including direct access to the internet, access to other devices on the home network and more.

As workers become increasingly dependent on mobile devices to do their job, it is important for them to be able to make calls and use data wherever they are. Femtocells offer a 'plug and play' device with a highly flexible and secure network. It allows a SOHO/SME to establish an office environment equivalent to large-scale enterprises wherever they are and leads to a reduction in CAPEX and OPEX.