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"Alternative content" refers to programs not categorized as movies — for example, musicals, stage performances, rock concerts, and sports events. Now, these alternative programs represent a new trend in the cinema industry. These new services will provide an opportunity to attract new audiences, take advantage of new content, provide new services, and maximize business profits. NEC supports new content business for customers from the system planning stage, seeking to promote the growing digital cinema market.
Center System distributes various content to theaters in various locations according to the planned schedule.
