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NEC's imaging solution provides visitors of aquarium with both information and excitement.[ 02:37 ]
Kuala Lumpur is one of the great modern cities in Asia.
And one of the most successful of all tourist destinations lies in the basement of the new convention centre.
It's the Kuala Lumpur Aquarium.
The challenge is to find a way to keep the experience fresh, so that people keep coming back.
Dato' Simon Foong;
Any modern aquarium has to be high-tech, basically you can't show everything you can find in the sea.
But installing a high-tech solution into the aquarium is a huge challenge. The space was crafted from a site that was designed to be a basement car park.
Dato' Simon Foong;
As you see if you walk through the aquarium you have stairs going down the basement, tiny walk ways and all that.
What they wanted was a multi-media solution that would fit into this space.
And that's why the aquarium came to NEC.
Dato' Simon Foong;
We compared four to five different makes, and in the end we chose NEC because of the total package they could give us.
The thousands of digital images in the aquarium give it a unique, ever changing appearance.
From back projection systems . . .
To front projection...
To plasma and small LCD screens.
And at the heart of NEC's solutions - their remarkable technological innovations.
One solution to the narrow spaces was this amazing projector. Instead of using lenses it bounces light across four aspheric mirrors. Installed in a corridor it can project an image sixty inches across from just a couple of feet away. And its reliability is such that it can run for 12 hours a day 365 days a year.
From large projector displays to small touch-screen quizzes NEC's visual solutions offer endless opportunities to acquire knowledge.
Dato' Simon Foong;
I think all you have to do is come to the aquarium and look at the happy children all wanting to know more. By them doing that I look at it and I'm happy myself.
It's a testament to what we have created together with NEC.
Kuala Lumpur is one of the great tourist destinations of Asia, and one of its most successful site for visitors has been the aquarium, Aquaria KLCC. It has just welcomed it's millionth customer, and the Managing Director and Aquaria KLCC, Dato' Simon Foong, is doing everything he can to make sure that people keep coming back for more.
As well as tourists, there are streams of students who visit the aquarium. Dato' Simon Foong realises that to keep both these sets of customers excited about what they are seeing he has to continually vary the display, whilst at the same time adding new layers of information to the tour. It is impossible for a single aquarium to display the huge variety of fish that exists in the oceans. But he has hit on a technique that can answer this need – a multimedia extravaganza developed in cooperation with NEC.
Throughout the aquarium there are NEC Plasma displays, LCD touch-sensitive kiosks and projectors. After a thorough assessment of the various vendors available us makes available, Aquaria chose NEC because of the total ICT solution package it could provide.
Part of the guarantee that NEC could give them was the reliability for which they are famous, and which is necessary in a facility such as the Aquaria KLCC that runs three hundred and sixty five days a year. But more than that, NEC presented him with technological solutions to the specific problems inherent in the design of the aquarium.
Built into the Aquaria KLCC did not have a purpose built site, but was given the basement and ground floors. The original function of the basement was as a car park, and so has ramps, huge supporting columns and small stairways in which Dato' Simon Foong had to fit the aquarium. He and his design team succeed in designing the displays around such odd shapes, but it was a huge challenge for NEC to come up with solutions that could also work in such an environment.
One of the NEC designs that tackled the problem was the NEC WT 610, a uniquely-designed projector that remarkably needs just 10 inches distance from a wall to project an image 60 inches across. It meant that a projector could be used in the narrowest corridors and still present a huge and inspiring projection.
NEC's scientists achieved this by using mirrors rather than lenses in their projector. Rather than passing through a lens, which can cause colour and focus issues, the image is reflected across four specially designed concave mirrors. The innovative design and short throw of the projector is a first.
And beyond this innovation are other examples of NEC's technical prowess. Their plasma screens have, at 68.7 billion colours, the highest specification in the industry, producing perfectly contrast images in both bright and low light. And the LCD panels used in the multimedia kiosks were easily able to incorporate touch-sensitive technology.
Key to the success is NEC's combination of technical innovation along with their ability to listen to their customers and produce a truly integrated solution. The end result is a uniquely successful aquarium to which visitors are happy to return again and again. According to Dato' Simon Foong, “I think all you have to do is come to the aquarium and look at the happy faces of the children and that makes me happy. It's a testament to what we have created with NEC.”
