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NEC envisions Femtocell offering people the freedom to travel around a real and virtual world, using the services that add convenience and fun to their lives.
NEC calls the service that makes this possible a "Lifestyle Passport."
The advertisement is distributed through a push-type recommendation service platform via Femtocell. Contents are based on the customer's "Life Log" information, which is stored in the mobile operator's data centre.
Utilizing this service, the souvenir shop is able to efficiently and effectively target advertising to customers.
