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Responding to change
Today's highly competitive business environment is pressuring operators to raise revenues, lower costs and improve service quality. It's a balancing act between preserving legacy revenues, staying competitive and freeing up resources to invest in new businesses, skills and strategies.
Creating new revenue sources
Developing new revenue streams means more than providing new services. It means shifting the positioning of your business to reach out to new customers and respond flexibly to customer needs. Operators are becoming multimedia service aggregators that work closely with other service providers to provide wider ranging services. They are also raising revenues by leveraging legacy services, such as by providing voice and messaging services through open collaborative platforms in combination with enabling technologies such as authentication, billing and security.
Reducing costs
Cost reduction is essential to maintaining a competitive edge. It improves the bottom line, frees up resources to invest in the creation of leaner structures, and raises ROIC to enable more flexible response to the changing market. Operators can transform their cost structures through such measures as network integration, rationalization of equipment, adoption of next-generation delivery models and outsourcing. In the face of increasing OPEX and declining ARPU, operators are also implementing cost-cutting measures such as standardization, automation, simplification, aggregation and energy savings.
Improving service quality
Improving service quality is especially challenging when your enterprise is focused on lowering costs. However, service quality remains central to satisfying and retaining customers. In today's competitive business environment, customers have many options to choose from and may take their loyalty elsewhere if your services lack sufficient quality.
Achieving the above goals is fraught with challenges. However, transformation can provide the keys to success. At NEC and ABeam Consulting, we offer transformation support through all phases of the transformation process to help operators attain their objectives.
