Case Study for Mobile SFA: Brewery Company

Automating the sales process freed sales staff from tedious paperwork and improved business analysis accuracy.

Challenges

• All sales processes were manual, so sales staff spent a lot of time on paperwork.
• It was difficult to monitor sales processes and to obtain real-time data for business analysis.
• The company was looking for a more effective way to manage their sales processes.
• The company required up-to-date and accurate information at the point of sale as well as increased visibility and sales productivity.

Solution

• The Mobile Sales Force Automation (SFA) system automated all sales processes and eliminated paperwork.
• Mobile SFA provided real-time data and a range of reports, allowing management to conduct accurate business analyses.
• Mobile SFA is part of a suite of mobile internet applications that support a wide range of handheld devices capable of accessing data remotely over mobile telecommunication networks.
• NEC provided a total solution that included the management of mobile devices, software customization, ERP integration, and technical support.

Results

• Increase in sales staff productivity with more visits being made per day
• Simplified sales and inventory data collection process
• Automated daily store operations
• Reduced possibility of human error in issuing forms
• Improved business analysis accuracy and customer service

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