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NEC provides the panel management, distribution management, content management, schedule management, log management system and operational monitoring tools that are necessary to utilize digital signage.
NEC provides a wide variety of dedicated equipment, including universal purpose and specialized terminals.
The effectiveness of content may now be measured through the combination of NEC's cutting-edge face recognition technology, which determines the age range and gender of individuals, and its highly accurate audience measurement services, which calculates the distance from, and amount of time that an individual pays attention to a display in order to deliver content that is most likely to appeal to a specific audience.
Analyses from NEC's audience measurement technologies enable it to provide "planning" services in support of effective content creation. This planning (Plan), execution (Do), audience measurement (Check) and analysis and improvement (Action) represent NEC's PDCA cycle in support of the ongoing advancement of superior content.
NEC capitalizes on its seasoned experience with IT and network technologies, in combination with its operational know-how, to provide optimal fixed line services that meet the diverse needs of communication carriers’ services. The range of NEC's services includes equipment rental, monitoring, operation and maintenance.
In the future, NEC will work with the PanelDirector digital signage service solution to strengthen content through the analysis of audience measurements, and better understanding of sales links to environmental data (humidity, temperature, etc.).
Furthermore, content distribution will be reinforced through the utilization of the latest networking capabilities, including NGN, WiMAX and LTE, in addition to the most recent display technologies, including 3-dimensional and contactless technologies, as well as sensor technologies. All of which is expected to contribute to the advancement of the digital signage industry and enable NEC to develop strategic products, solutions and marketing plans that support its position as a leading industry innovator.
