Integrated E-Money Solutions

Universal Studios Japan. A world-class theme park with attractions, events, and shows entertaining an approximate 10,000,000 visitors per year.

CHALLENGES

Universal Studios Japan as a world-class theme park, aims to expand their dining, shopping, and customer services to meet same level expectations as their entertainment.

[Interview: Mr. Glenn Gumpel ; President and CEO USJ Co., Ltd.]
“We focus on wonderment, and we focus on the delivery that exceeds our guest's expectation. And ICT is an integral part of that. And It's integral part of our delivery system. As an example, the shopping experience. It's very important that we understand through ICT through the data, it supplies who our guest are, what there needs are, what they want, what they want to purchase. So ICT is extremely important to USJ. ”

SOLUTION

NEC offered the ‘Integrated E-Money Solution’ . This solution is an electronic money service customized for use only at Universal Studios Japan. It's called ‘Wonder Money’ .

[Interview: Mr. Satoshi Akiyama ; Deputy General Manager, Marketing Department Marketing Division USJ Co., Ltd.]
“‘Wonder Money’ is an entertaining, covenient and beneficial payment service. The use of the word ‘Wonder’ symbolizes our mission of providing our guests with a ‘fun and entertaining’ shopping and dining experience. To make this a reality, we have adopted a closed-type E-Money system.”
Not only does the closed-type E-money offer a smooth payment process, it stores user and settlement information, and provides appropriate services based on the data gathered and analyzed.

TECHNOLOGY

The Integrated E-Money Solution consists of three primary elements : System Servers that manage prepaid e-money issuance, transactions, user accounts, balances, settlement, and others. Payment Media which includes cards, mobile phones, and smartphone applications for when users make payment. And finally, the Payment terminals for stores to read information from payment media.

[Interview: Mr. Yuichi Koike ; Senior Manager, Retail and Payment Solution Development Division NEC Corporation]
“The strength of our Integrated E-Money Solutions is that NEC is capable of providing all necessary system components for every customer that wants to adopt E-Money. There are two factors that allowed NEC to provide this system, One is our experience we have domestically, we have been providing the E-money system for major convenience store chains since 2006. Second, we have had the experience in providing the Integrated E-Money as a package solution to an overseas client. This know-how helped us with the implementation our system at USJ.”

BENEFITS

At Universal Studios Japan, with the use of Wonder Money, a streamlined payment method, sales are projected to rise through decreases in wait time and increased purchase opportunities.

[Interview: Mr. Satoshi Akiyama ; Deputy General Manager ,Marketing Department Marketing Division USJ Co., Ltd.]
“We imagine, through the use of NEC's big data analysis, a future that combines the use of GPS and it's behavioral data, and, the use of our closed-type E-Money, POS and the data deriving from consumption patterns will help us enhance a deeper understanding of our guests.”

[Interview: Mr. Glenn Gumpel ; President and CEO USJ Co., Ltd.]
“USJ is a theme park that demands unique solutions to its ICT issues. And always NEC steps up to the play, and hits the ball. And together we can make homeruns.”

With a future in ICT solutions, NEC supports the smiles and thrills Universal Studios Japan offers their guests.

NEC