From IT and communication to digital cinema, NEC delivered cutting edge solutions that support the diverse needs and seamless operation of The O2, the world's most popular venue in London. [ 04:36 ]
London - one of the most exciting cities in the world.
With The O2, which opened in 2007, AEG wanted to create an entertainment venue for the 21st century that could house a variety of attractions under one roof.
The challenge was to create a state of the art entertainment complex, such as the Staples Centre in Los Angeles.
One challenge was fitting out and connecting the 20,000 seater multi-purpose arena and the entertainment area along with the provision of a network infrastructure, telephone system and cinema complex.
Only NEC could supply the variety of technologies needed for such an ambitious project. With its many divisions NEC can demonstrate its power as a multi-solution provider.
Lesley Saville
What stands out for us with NEC is not just the diversity of solutions that they can provide for us, but actually that they're proactive in those solutions so our project might have, we think solution A, but actually NEC might come back and say there's a better way of doing that and that's fantastic for us because it's real partnership.
That's really what we were looking for and it marked them out um, head and shoulders above all of their competitors.
From IP telephony to network solutions, servers to venue management, various kinds of cutting edge technologies bring benefits to The O2.
The latest technology is demonstrated in the 11-screen cinema complex - this was to be the first custom built digital multiplex in Europe hosting major film premiers and with NEC's digital projectors, the cinemas could be used for other activities - sport and music events and educational demonstrations could be viewed at The O2 in real time transmitting from all over the world.
David Jones
We have a huge variety of events here at the O2, everything from pop artists such as Tina Turner, Elton John, Bon Jovi all the way through to big sporting events.
Those events are really varied, have very varied technology requirements and we have quite tight turnarounds between events sometimes, so you need a network that's flexible and you need IT infrastructure that's reliable and you need to make sure that your technology can do the job for which it's designed.
NEC has provided a wide range of technologies here at The O2.
They've provided our network, our wireless infrastructure, our telephone systems we have here at The O2.
They provided digital projectors in our cinema and also innovative solutions such as RFID smart-ticketing both here in the arena and also in our exhibition area at the British Music Experience.
Through the RFID technology, visitors enjoy an enhanced and unique day out at the British Music Experience; the world first interactive permanent exhibition.
Visitors are issued with Smart-tickets which they can use throughout the exhibition to drive interactive experiences and collect items of interest, creating a unique personalised record of their visit to take home with them.
Lesley Saville
NEC was crucial to the BME.
THE BME was all about creating a museum of the 21st century and therefore using RFID technology was absolutely unique and it still is unique um, to this day in the UK and without NEC we would have not been able to do that.
The solution that NEC has been able to provide to The O2 demonstrates the breadth and depth of NECs technologies.
The O2 has become the world's most popular venue and entertainment complex, a true testament to the partnership between AEG and NEC.
Gary Dodd
The O2 is such a unique opportunity because when AEG came to us with their vision of creating the world's greatest entertainments complex, NEC under the banner of One NEC bought together all of the different technologies that we're able to bring to bear and put them all together under one roof to create this solution.
One NEC is a key strategic element of, of NEC going forward, and what AEG have enabled us to do is actually bring that to reality.
Now with AEG expanding across Europe, Asia and, and in America I see this as a, a major opportunity for both AEG and NEC to continue the partnership that has helped us create what we have here in the O2 Arena.
Lesley Saville
NEC was chosen from a number of companies as AEG's partner because they were proactive, because they have a great range of services that they can help us with, but mainly because of their approach which is between NEC and AEG, one plus one actually equalled three and that's fantastic.

London has been the big city full of landmarks famous for their contribution to culture, business and entertainment. Recently, one iconic structure has joined. That is The O2, which opened in 2007.
The company created The O2 is AEG, headquartered in the US and well known for delivering many exciting venues, such as Staples centre in Los Angeles. Even for AEG, The O2 was one of their most ambitious projects. It has music clubs, cinema complex with cutting-edge digital projectors, major exhibitions, over 20 bars and restaurants. There is also a large indoor arena accommodates 23,000 audiences. AEG's vision for The O2 is the world of entertainment under one roof.
To realize the vision AEG definitely needed the partner that could provide the most advanced technology in the world. After a thorough research on products and the ability to deliver complete technology solutions, AEG chose NEC,
As Michelle of AEG puts it, "We needed a partner such as NEC, that could offer a comprehensive solution package."
A good example is an 11 screen cinema complex, Europe's first custom built digital multiplex. Three of the cinemas feature NEC's NC2500S digital projector, one of the most advanced projectors in the world. Its potential is not limited within cinemas. NEC's projectors can connect to any high definition source, which means that sports or music events could be viewed at The O2 all in real time.
NEC also has delivered smart card technology. From the standpoint of users, smart cards could be access cards or loyalty cards, however, they could be the encapsulation from the management side.
Just as The O2 has been designed to be a showcase for the world's best entertainment, NEC has transformed an ordinary room into a showcase for their extensive range of technology solutions.
"The NEC demonstration suite is the one place that we can encapsulate the One NEC story. It shows our prospects and clients the breadth and depth of all of our divisions' capabilities", says Gary of NEC.
To sum up, AEG wanted The O2 equipped with IP telephony, network solution, computers and servers for venue management and only NEC could provide them such various kinds of solutions solely.
This is a triumph of partnership between two world leaders, AEG and NEC. It isn't too much to say that without this collaboration, The O2, one of the greatest entertainment complexes in the world, would not exist.