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New Business Creation

On an organizational level NEC is undertaking new business creation activities aimed at resolving social issues and thereby realizing "a brighter world."

Transforming our perspective on business

In the Solutions for Society that we focus on, we are trying to create new businesses that provide social value by adding global, social and customer perspectives to our current technological perspective.

New perspectives "Socio-cultural aspects: National character, social standards, social issues, political issues, change in regulations" "Industry: Status of social infrastructure, industry structure, competitive environment" "Business process: Business issues" "ICT services" "Product" "Technology", Current perspectives "Technology" "Product" "ICT services"

Framework for accelerating new business creation

We have incorporated the processes of "lean startup" and "design thinking" into our business creation process, and established the following framework to promote and accelerate this process.

We will accelerate new business creation through the efforts of accelerators and designers, based on the commitment of management.

Chart showing organizational infrastructure and organizational processes

Management
Management that is committed to creating businesses.

Business creators and team
Individuals and teams working in NEC to create new business by devising solutions to the issues faced by customers

Partners
Customers and key partners.

Designers
Members handling MVP* design and discovery of customer issues, and providing support in structuring and visualizing NEC values, and in designing scenarios.

Accelerators
Members providing advice on processes and support in hypothesis-verification design, implementation and connection to outside networks, in order to overcome difficulties in business creation.

  • *MVP is an abbreviation of Minimum Viable Product.
    An MVP is "a product with the minimum functions required for verification."

Initiatives to accelerate new business creation

Designers promote the development of new businesses through design support, such as objectively identifying social and customer issues, determining themes by sharing problems with partners (customers and key partners), and quickly developing high quality MVPs.

In order to overcome difficulties in business creation, accelerators have the role of providing advice on processes and supporting hypothesis-verification design and implementation and connecting to outside networks with project leaders.

Co-creation Workshop Space: A place for new business creation

The Co-creation Workshop Space is a place where we get together with customers and other stakeholders to find solutions to issues and create value for society.
It is located on the top floor of the NEC headquarters building, and has a casual design with an open air feel to it. It is a place where people can enjoy the feeling of "out of the ordinary" while participating in sessions—in fact it is designed to feel a little like the "NEC attic." When holding sessions in the space, we utilize NEC's unique processes to create value for society.

Co-creation Workshop Spaces are provided at our headquarters and in our Osaka Branch.
They are used for workshops, seminars, networking events and other activities that can lead to new business creation.

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