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Stakeholder Communication

Through communication with its local communities and a variety of other stakeholders, NEC works to gain an accurate understanding of social issues and to promote CSR activities that lead to their resolution.
Specifically, in fiscal 2012, to assist with recovery and restoration following the Great East Japan Earthquake that occurred on March 11, 2011, NEC met with some of the NPOs and NGOs that were among the first to carry out support activities in the affected regions, asking them to describe their efforts there and exchanging ideas.
This section also describes NEC’s participation in the China-Japan-Korea Roundtable as a signatory to the United Nations Global Compact.

Recovery and Restoration Following the Great East Japan Earthquake

Understanding ｃonditions in the affected regions (April 26, 2011)

Mr. Ryota Yamauchi of the NPO ETIC. was invited to attend a meeting with 17 NEC staff, including the head of the CSR department, representatives of various business divisions, and staff from Group companies. The NEC staff heard a briefing from Mr. Yamauchi about conditions in the region affected by the disaster.
Immediately following the disaster, ETIC. began working at evacuation centers in Minamisanriku Town, listening to the needs of the elderly (those requiring nursing care), the disabled, and other vulnerable victims, and connecting them with other NPOs with specific expertise. After hearing about conditions immediately following the disaster, and the aftermath, NEC began looking at ways its technology might be helpful in communities where telecommunications had been cut off.

Considering the present and future of the affected regions (October 4, 2011)

NEC invited Kaori Neki of Civic Force, a public interest corporation, to speak.
Civic Force has brought a great sense of speed and a high level of quality to its post-disaster support efforts, which included procuring and delivering supplies immediately following the earthquake, and even delivering a ferry to the island of Oshima—part of the city of Kesennuma—which had lost its ferry service in the wake of damage from the tsunami. Ten members of NEC’s CSR department, which is In charge of “NEC TOMONI” project for disaster recovery support, participated in the discussion. It was agreed that NEC should continue to provide support, not just on its own from the standpoint of a single company, but in cooperation with government, administration, and the local communities.

Contributing to recovery through social business (February 20, 2012)

Yusuke Ohashi of the Sendai Miyagi NPO Center, a non-profit organization, was invited to meet with more than 40 NEC Group employees who had expressed an interest in social business and post-disaster recovery support. The earnest discussion that followed focused on topics related to supporting recovery through social business, including how ICT can contribute to recovery efforts, what is needed for new ventures to succeed, what things are most important to the disaster-affected regions, and what recovery really means in communities already suffering from depopulation.

Participating in a Global Discussion

On November 24 and 25, 2011, the China-Japan-Korea Roundtable hosted by Global Compact Network Japan was held in Tokyo.
The China-Japan-Korea Roundtable provides an opportunity for dialogue between the UN Global Compact and members of local Global Compact networks in the three countries, with a focus on social responsibilities in East Asia and the promotion of initiatives in line with the ten principles of the Global Compact.
The Roundtable was held in South Korea in 2009, followed by China in 2010. NEC’s participation in the 2011 meeting follows its attendance at the 2010 Roundtable in China.
The 2011 Roundtable included a panel discussion facilitated by George Kell, Executive Director of the UN Global Compac, on the topic of “Current Roles and Future Directions of CSR and GC Local Networks: From East Asian Perspectives,” which was attended by staff from NEC’s CSR Promotion Division.
Other topics discussed during the Roundtable included understanding the importance of stakeholder engagement, an issue emphasized under ISO26000, balancing global standards with the regional characteristics of East Asia, and resolving social issues through innovation.
As a signatory to the Global Compact, NEC will continue to participate in these global discussions, working proactively to enhance communication with its stakeholders.

Panel discussion
(Then) General Manager of NEC Corporate Social Responsibility Promotion Division, Hitoshi Suzuki, participating as a panelist.

Through Communication with Stakeholders

In working to achieve “an information society friendly to humans and the earth,” NEC believes it is important to acknowledge and incorporate the needs of local communities and society as a whole, through dialogue with a wide range of stakeholders.
NEC will continue to reflect these discussions with a variety of stakeholders, and the opinions expressed through them, in efforts to promote its CSR activities.