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For Customers

Objectives and Achievements

Objectives for the Medium Term (From Fiscal 2011 to Fiscal 2013) and Fiscal 2013, Achievements and Progress, and Degree of Completion

(Degree of completion: achieved/mostly achieved/some progress/no progress)

Medium-Term Objective NEC aims to become the corporate entity preferred by customers by ensuring that all employees are aware of their customers and striving group-wide to contribute to greater levels of customer satisfaction through its CS No. 1 initiatives.
Fiscal 2013 Objective 1 Execution of improvement initiatives based on CS surveys and opinions received from consumers: Enhance ability to address problems, improve responses and improve proposal-making capabilities.
Achievements and Progress Enhanced ability to address problems: NEC raised awareness by repeatedly implementing training on ways to reduce human error, using highly relevant content matched to frontline operations. This was achieved by developing instructors and customizing training content. However, NEC’s ability to address problems has yet to improve significantly according to the results of surveys conducted by external agencies.
Improved responses: NEC’s responses improved according to the results of surveys by external agencies, owing to worksite meetings and improvement activities targeting Company-wide issues.
Improved proposal-making capabilities: Led by the example of sales division leaders, sales and SE personnel worked as one to conduct improvement activities. Specifically, improvement plans were formulated to alleviate individual customer dissatisfaction, and detailed follow-up measures were implemented. As a result, customer evaluations of NEC’s proposal-making capabilities improved.
Degree of Completion Mostly achieved
Fiscal 2013　Objective 2 Establish a customer-based corporate culture: Foster a customer-oriented mindset among employees so that all Group activities in Japan and overseas are based on customer needs.
Degree of Completion NEC held training seminars to foster a customer-oriented mindset in step with the development of a global network of five regional headquarters. These seminars were attended by approximately 52,000 employees. In group training in Japan, NEC upgraded traditional training seminars to foster a customer-oriented mindset. These seminars were held 19 times during the year and were attended by 452 employees.
In fiscal 2013, NEC also offered Web-based training using 29 case studies. With an access count of approximately 170,000, this training helped to foster a CS-oriented mindset.
Degree of Completion Mostly achieved

New Objectives for the Medium Term (From Fiscal 2014 to Fiscal 2016) and Fiscal 2014 Objectives

New Medium-Term Objective NEC aims to become the corporate entity preferred by customers by ensuring that all employees are aware of their customers and striving group-wide to contribute to greater levels of customer satisfaction through its CS No. 1 initiatives.
Fiscal 2014 Objective 1 Strive to enhance NEC’s ability to address problems, enhance responses and improve proposal-making capabilities in order to execute improvement initiatives based on CS surveys and opinions received from customers and consumers.
Fiscal 2014 Objective 2
 Strive to foster a customer-oriented mindset among employees and share information on best practices with the view to ensuring that all Group activities in Japan and overseas are based on customer needs, in order to entrench a customer-based corporate culture.