The Concept of the NEC MDD
Evaluation Criteria and Awards
Following awards are provided.
The NEC CSR AWARDS 2011 (MDD2010)
- The Grand Award
- The Business-Oriented Award
- The Ongoing Effort Award
- The Creative Plan Award
- The Bio-Diversity Award
- Other Awards
- The Best-Shot Award
- The Best-Public-Relations Award
- The New-Participant Award
Evaluation Criteria
| Public Interest |
- The program activities are widespread and contribute to many people. Even if limited to a specific region, they have an impact that reaches beyond the region.
- Not limited to a few beneficiaries and participants, but contributes to a wide range of people.
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| Potential |
- Developed and/or applied to different fields.
- Innovations and mechanisms are introduced to maximum and lengthen the impact.
- The impact on participants is great and innovations and mechanisms are introduced to spread and develop the activities.
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| Innovation/Uniqueness |
- Timely new and pioneering approaches that are made to social problems.
- The approaches are unique and set precedents.
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| Partnerships of NPOs |
- Specific goals are made for social problems and results are being achieved.
- A win-win relationship is formed.
- Mutual resources are effectively used.
- There is a connection with NPO foundation reinforcing support.
- Interactions with NPOs are promoted.
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Assessment Criteria: Point of View of NEC
| Strategy |
- Consistency with Corporate Philosophy and Management Policy
- Equality with basic policy of Social Contributions Office and focus on prioritized areas (Nature, Education, Community)
- Achievement of specific goals
- Contributing winning trust from communities ex. Receiving of testimonial, a letter of thanks
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| Contributes to better corporate image |
- PR results by the mass media (Advertisement cost conversion)
- Qualitative results of PR medium 1: all kinds of medium
- Qualitative results of PR medium 2: PR contents
- Effective exposure of NEC' name other than PR tools (pamphlets, flyers, etc.)
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| Related to business domain |
- High relevance with business domain
- Programs that link to NEC's business line
- Clearness of NEC style, can see NEC's face
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| Use of business resources and employee participation |
- Effective use of business resources capital, employees, products, facilities, information
- NEC employees take part in volunteer activities
- Involvement of employees in planning and operation stage
- Participation of management level employees (board of directors and others)
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