Responding to climate change and environment preservation

"Birdathons" originated in the U.K. which is known as one of the leaders in protecting nature. It is a competition in which the participants try to find the most different kinds of birds. The "NEC Student Birdathon" combines this competition with fund-raising activities for the protection of wild birds.

This event was first held in 1988 by the Field Assistant Network that was formed by students to organize nature preservation activities, and since 1994 NEC has been the sole sponsor.
The funds that are raised every year are donated to the various active nature preservation groups around Japan.

NEC is helping those in the younger generation who are thinking and acting about the future to achieve their dreams. That is why it is helping them to protect the precious natural environment throughout Japan and the wildlife that lives there for future generations.