The world's best hotels derive their competitiveness from the added value of the services provided by their highly skilled
staff. But these hotels also need to understand the costs of communicating key information to their staff, such as assignments.
Digital signage represents a more efficient means of conveying information that can REDUCE THESE COSTS.
Enabling people to concentrate on what they do best achieves cost efficiencies. For example, it would not be efficient to
have a highly paid doctor showing patients which ward to go to in a hospital or to ask airline ground workers to announce
delayed flights.
When valuable human resources can focus on their core competencies, UNNECESSARY COSTS CAN BE REDUCED. Hospitals that do not keep patients waiting and airlines that can recover from delays quickly benefit from an operating structure that simultaneously delivers strong profits and customer satisfaction.
Example