Printing costs are not the only expenses involved in putting up an advertisement on a billboard or other space; the labor
involved also demands a significant outlay. This is an issue often confronted by shopping centers, cinema complexes, and
exhibition halls where there is more than one poster space.
With digital signage, messages can be changed with a single click, REDUCING COSTS and eliminating the need for supervisors to
check finished work.
Timely communication will, of course, always be the goal, but when communications are conducted through on-street media and
media jacks, high costs have put this goal out of reach.
When information can be changed at no cost, it opens the way for messages suited to specific time slots and even messages
about events that have taken place in the last hour. This freedom of communication makes it possible to deliver information
that is truly timely.
Example